Blog
Technical notes, SEO strategies, and practical lessons from building products for global markets.
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GEO Case Study: How a New SaaS Brand Achieved 12K Monthly LLM Referral Traffic
A breakdown of Span's GEO playbook — SEO foundation, brand building, and LLM data source influence — showing how a new AI Face Swap tool grew from zero to 12K monthly sessions from ChatGPT, Perplexity, and other LLMs.
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Perception Engineering: How SaaS Companies Win Before Prospects Visit Your Website
A breakdown of Jonathan Kiekbusch's Perception Engineering Framework — how AI is reshaping buyer decision-making and what SaaS companies must do to manage their AI reputation.
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Reddit Brand Marketing in Practice: How a Trust-First Strategy Keeps Comments Alive and Gets Cited by AI
A breakdown of Jolly SEO's Reddit marketing playbook — 3 hard-won lessons on SubReddit selection, authentic writing style, and the details-downsides-dialogue formula that cut comment deletion rates from 45% to under 3%.
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From Traffic to Pipeline: Building a Revenue-Aligned SaaS Growth Engine
A breakdown of Daniel Johnson's 4-stage growth engine framework — ICP definition, intent-mapped content, activation layer, and revenue feedback loops — turning content marketing into real pipeline.
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The "Small & Rich" Strategy: Capturing High-Value SaaS Users in Low-Competition Markets
A real-world case study from Pinhok Languages revealing the untapped growth opportunity in small-population, high-GDP European countries — where 4 tiny nations drove 40% of sales and 32% of profits.
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Not Last Place Gives Me Confidence: Notes from Feb & Mar SEO Competitions
Positive feedback keeps you going. A record of joining Gefei's monthly SEO competitions — from a late February sign-up to launching a site the same day, with real keyword research, site building, and link building lessons.
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SEO Summit Recap: SaaS Growth Strategies in the AI Era
My notes from the March 8, 2026 online SEO summit, where 6 speakers shared practical insights on ICP, GEO, Reddit marketing, and multilingual strategies for SaaS global expansion.
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GeFei SEO Notes: Beginner Starter Guide
A practical summary of GeFei's beginner framework: demand discovery, SEO execution, keyword validation, and a repeatable SOP for building tool sites.
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5 Months Running a Niche WeChat Account — Here's What I Learned About Content Creation
I started a vertical WeChat public account translating Lenny's Newsletter and top Silicon Valley content. From 30-minute manual workflows to 10-minute AI automation — a 5-month retrospective on content creation.
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Backlink Scaling Playbook: From Low-Authority Volume to High-Authority Defense
A structured recap of Gefei’s community sharing: why game niche sites can scale with low-authority links early, and when to switch to higher-quality backlinks.